The mingo Journal

What a Social Media Helmet Debate Revealed About Biking With Kids in the Netherlands
What a Social Media Helmet Debate Revealed About Biking With Kids in the Netherlands
A viral Instagram video sparked a global helmet debate and introduced thousands of people to Dutch bike culture. Here’s what biking with toddlers actually looks like in the Netherlands and... Read more...
Snack cup with cut up croissants and toddler in a stroller
Snacks We’ve Actually Tried in the Snack&Ride Cup
From raisins to croissants, these are the real toddler snacks we’ve actually tested in the Snack&Ride cup. What worked, what surprised us, what we’d skip, and what we always pack... Read more...
Snack Labor, Explained
Snack Labor, Explained
Snack labor is the constant, invisible work of feeding toddlers. The planning, shopping, packing, offering, and re-offering that quietly runs your day. Read more...
Snack&Ride silicone snack cup prototypes showing design and color evolution during product development.
PART 2: What It’s Really Like to Build a Physical Product in China (When You’re Not an Expert)
Building a physical product isn’t glamorous. It’s measurements, molds, missed files, real money, and learning to trust people you’ve never met. In Part 2, we share what it actually looked... Read more...
PART 1: What It’s Really Like to Build a Physical Product in China (When You’re Not an Expert)
PART 1: What It’s Really Like to Build a Physical Product in China (When You’re Not an Expert)
We didn’t start with a business plan or a roadmap. We started with an idea that wouldn’t go away. Part 1 is the honest beginning of building a physical product... Read more...
What’s in a Name? The Story of mingo
What’s in a Name? The Story of mingo
Naming is weirdly hard, so we refused to make it a full-time job We did not spend six months in a branding loop naming this company. Partly because we were... Read more...
Todder on a bike with snacks
Why We Started Snack&Ride
We started Snack&Ride on a regular afternoon in Amsterdam, after one simple thought: snacks shouldn’t stop the journey. This is the story of how bike rides, toddlers, and too many... Read more...